Marketing for lawyers is a key investment for any law firm. It helps bring in new clients and allows you to show your growth to existing clients.
Most people will do a lot of online research before deciding who to hire. Make sure the website is well-designed and mobile compatible. You can look at other law firms’ websites to get a better idea of what to do.
After building a website, you want to have it at the top of page 1 of Google. To do this you need to study terms people are searching for and utilize Search Engine Optimization (SEO) techniques.
Customer Relation Management lets you optimize your processes and stay organized while you pursue leads and follow-up with existing clients.
You can set up automatic email newsletters and other items. You can also have communication automated when a potential new client asks for more information on the website.
Invest in Online Reputation
Take care of your reviews online. If you get negative reviews, respond to them professionally and with an explanation or solution. Respond to positive reviews to show you care both ways. People who google you will notice.
Develop Informational Videos
If you have videos, they are likely going to be the most prescient sources of information for both Google rankings and your clients.
For more information, click the link to the video above.